Enterprise purpose: provide users with value of winning enterprise development;Finally in the enterprise development to achieve the common development of every employee.

Enterprise mission: to focus on user needs, to provide maximum convenience.

Corporate philosophy: to create, share, share.

Corporate goal: to become the first brand of the Chinese electrical appliances sale.

Enterprise policy: concentration and pursuit - someone else to do three hundred and sixty rows, I only do a good job in this line.

Enterprise spirit: hard work, meet the challenge, teamwork, innovation.

Six core values:

> user value: provide users with the greatest help, create more value for users.

> enterprise system: abide by, everyone is equal.

> love each other:To let employees love heart tightly together.

> be efficient: do things in the right way, high efficiency to do good.

> challenge: to learn, good at summary, and exchange, to surpass oneself.

> abide by integrity:Honest and trustworthy, good.